We’ve all been there. Stuck in a job where you feel completely undervalued and unappreciated. Recognition for employees is a genuine and valuable need, which boosts morale enormously. Acknowledging the importance of reward for a positive corporate culture is never to be underestimated. In fact, it is fast becoming the leading force for companies in attracting top level talent. 

The effects of Covid-19 on today’s workforce

The recent pandemic has turned all our lives upside down, in every way possible, and our working lives even more so. An overnight shift to permanent working from home, and the perks and pitfalls this has created are not to be underestimated on any level. Our working lives have changed beyond all recognition.

After such a turbulent period of rapid change, the effects of this must not be written off. Tremendously heightened fear, huge upheaval, and a long spell of isolation must not be undervalued. The true impact on our health, and importantly our mental health, will only start to emerge as we readjust to our new working life. 

Keeping your team engaged, focused and balanced is an important a job as providing payroll.  

The initial buzz of a permanent WFH status has long worn off. The looming threat of redundancies is very real, as the business casualties from Covid-19 continue to emerge. It would be very easy with such physical distancing in place for teams to become increasingly mentally disengaged too. 

Providing value for employees can be the game changer here. Retaining, and even advancing, that sense of purpose is the way forward. A belief in furnishing an empowered force for good is key.  

Staying connected, advancing our learning, and being kind, are all positive activities for colleague empowerment. But also for the wider company culture too. 

The sense of community and belonging

At our very core, we are pack animals. We want to ‘belong’, find our tribe, and be part of a family. Embracing those human connections and emotions that make us who we are. 

There is an increasing moral obligation for companies to nurture employees. To embrace and develop a cultural community that thrives on positivity is more important than ever. The switch in social responsibility has been discussed for a number of years, and we now find ourselves in the epicentre of that change.

The emphasis isn’t what your employees can do for you, but instead, what you can offer them. 

Importance of company values for a positive environment

We are humans. A complex mix of experiences, learnings, talents and hobbies. These factors are becomingly increasingly more meaningful, rather than merely matching a job title criteria list. Someone who has a rich, experience-filled life can often provide a more-rounded view and force-for-good within an organisation. 

With the advancements in tech, and with the after-effects of the pandemic, gone are the days of corporate competitiveness, long hours, and aggression. But instead company cultures that are built around:

  • Trust
  • Empathy
  • Kindness
  • Natural energy
  • Instinct
  • Listening and learning
  • Challenging preconceived ideas & stereotypes

First and foremost, trust is crucial. The recent pandemic has tested this to the max, and what have we determined? That yes, in fact employees can be trusted.

Even in the most testing of circumstances, going above and beyond what was needed, and still delivering. (Despite the distractions of home schooling kids in the background). It reflects the real and genuine need to trust our teams to do their job and offer a much greater degree of flexibility than our current 9-5 working pattern allows.  

Importantly, this experience also gives us a reset button. An opportunity to really delve into the nitty-gritty and examine who we are business-wise. 

What does your business stand for? Do your core values match up? Can you offer your team more to enable them, and in turn your business, to excel? There needs to be a total & absolute alignment in your culture, your product & services, and your reputation to provide your brand DNA. 

Any failings within any of these areas will mean you lose your brand identity, the very foundation of what you stand for. This is a common mistake, and very easily done.

Why a positive culture can help you reap the rewards.

The businesses that do thrive, know who they are and what they’re aiming for, with a crystal-clear vision. It’s deep rooted in its culture, embedded in its activities, immersed in its output, instilled in its employees. 

Humanise your company. Bring honesty to your communications, breed positivity, embrace inspiring leaders and team members. Humanising your company on every level can only bring good. Create a culture that people want a piece of. Reward your team, encourage them to acknowledge each other for positive contributions. However big or small those acts may appear, it all adds up.

The importance of reward to a positive corporate culture is not to be underestimated. In fact, it’s essential, according to CliftenStrengths – 

“A strengths-based culture isn’t a “soft idea” or simply a “nice dream.” Instead, it represents a cultural shift in the workplace where each employee is encouraged to use and invest in their strengths, which directly affects business outcome – and there’s nothing soft about that.”

In turn, they state, this approach to higher engagement levels directly correlates to a higher business output with:

  • 41% lower absenteeism
  • 24% lower staff turnover (for high-turnover organisations)
  • 17% higher productivity
  • 21% higher profitability

Proving that this approach is not to be underestimated. 

An increased awareness of employee treatment brings with it a new level of culpability. Opportunities for employees to rate employers on job sites, mean a much greater awareness and research from the talent pool.

The power of great employee culture

Job applicants do their research. They investigate companies with available positions. They actively seek opportunities with brands they feel marry with their values. Even without any open vacancies they will still target brands they wish to work for.

Glassdoor are a global job search website. They surveyed over 5,000 adults in four countries, and discovered that a strong culture was a greater factor than salary when applying for vacancies. 

Across all age brackets, pay was a lesser consideration than the culture & values of a company. Leadership quality and career opportunities within the organisation were then the next important consideration:

Glassdoor’s Mission and Culture Survey 2019 found that over 77% of adults across four countries (the United States, UK, France, and Germany) would consider a company’s culture before applying for a job there, and 79% would consider a company’s mission and purpose before applying. Furthermore, over half of the 5,000 respondents said that company culture is more important than salary when it comes to job satisfaction.”

Offering employees an environment that has purpose, provides opportunities, and recognises success on many different levels is essential. Brands that show appreciation, and nurture well-being, even when working from home, will win over every time.

In turn, this goes a long way to achieving higher retention levels. Boosting morale, improving efficiencies & output, but above all, providing a caring environment. Caring for your team is the best benefit you can provide, it’s a simple human essential that can often be overlooked to its detriment.

The importance of reward to a positive corporate culture has never been greater, or more valuable.

How can we help?

Here at HighFive supporting your company culture is at the heart of what we do. The simple act of a HighFive nurtures that positive environment, helping to recognise the good happening within your team, for all manner of achievements. 

As a digital rewards app, we help to bring together a remote team. The morale and effects when employees are working from home, or not in their usual setting, can still drive that team spirit, which in turns leads to an engaged and motivated workforce.

Please contact us or call 07470 301913 for a free, no obligation demo of our peer-to-peer rewards & recognition app, and one of our friendly team will be more than happy to help.